I believe that successful commercial video marketing content, engages with the audience in a way where they generate an emotional connection to the brand. They believe in the brands story and this creates loyal clients and consumer engagement.
Transferring that emotion and energy to the audience is my goal. I want the viewer to be able to almost touch the emotion and vision of the brand and desire to be a part of the story. This is successful video marketing content.
A branding video is a visual representation that captures the essence of a brand’s identity, mission, and values. It’s designed to tell the brand’s story, evoke emotion, and build a connection with the target audience.
The focus isn’t on directly selling products but rather on establishing a deeper relationship with potential clients by showcasing what the brand stands for, what it offers, and how it aligns with the audience’s lifestyle or values.
This piece of marketing content is strategically implemented into the marketing strategy of the business so at is is seen during the client aquisition journey at the right time so as it has maximum impact.
We work with our clients to discover the deep meaning of the business and how it wants to be perceived and this very important step makes for an accurate branding video that then works tirelessly to qualify and warm leads, sales and customers.
A branding video is tailored to resonate with the specific needs, interests, and desires of the brand’s ideal customers.
A branding video weaves a story that reflects the brand’s journey, purpose, or solution to a problem, helping customers see themselves in that story.
A branding video uses visuals, music, and messaging to trigger an emotional response, creating a personal connection with viewers.
A branding video clearly communicates the company’s core values, culture, and identity, reinforcing what the brand represents.
To feature their new sneaker design, we created the Paris fashion games concept which included 4 massive Instagram fashion influencers @carodaur @mingxi11 @langleyfox @dana.hourani to chase each other through the city of Paris in haute couture gowns and Roger Vivier sneakers. Produced by Balistik Art
A film by - Christopher Alexander
Director - Christopher Alexander
Creative agency - Balistik art
Producer - Mother Paris
Still Photography - Claire Morris Photography
Helping furniture companies showcase their products online. Global furniture Alliance Furniture product video
Skin care London commercial Uriage. A london commercial film for skin care company. This was filmed in a studio in Paris.
A 2019 reel of some extraordinary adventures shooting events and fashion commercials around the world with Luxe by Billy Folchetti and his super talented and creative genius husband, fashion designer Paolo Corona.
We were asked to capture the lifestyle of well known and insanely successful real estate developer Bruce Burkitt of the property experts London. This video content marketing strategy, brought Bruce's business into a fresh light and created demand for his services.
City of London gin distillery commercial, featuring their Rhubarb and Rose Gin.
We were asked to produce a simple film to highlight the new bottle design for Haig Club Whiskey.
We were then asked to create a marketing video to show a new business service showing Kevin Olsen is passing his knowledge and experience on to his clients as he allows them to take part in the production of their own custom surfboards. Certainly something every surfer needs to tick off their bucket list.
Kevin Olsen asked us to create a video business card long form, to show his passion behind the products he crafts for his clients. This video marketing strategy launched his business into a new level and promoted great expansion.
We were asked by the incredible shoe company Bella Belle shoes to create a campaign film for their evening wear line or luxury shoes. this was filmed at the spectacular location of Villa Balbiano on the picturesque Lake Como in Italy.
This Marchesa Paris fashion shoot was produced by some of the world's top creatives. Inspired by Marie Antoinette.
Director + cinematographer - Christopher Alexander
We created this Video Business Card for our client, to save her time on sales calls, pre-frame leads, built trust and create connections with potential leads. This is the most powerful formats of video a company can have.